The campaign focuses on the health risks of child marriage, which can put the lives of both the child mother and her fetus, in case of pregnancy, at fatal risk. Before the age of 18, the body is still growing, the uterus is still underdeveloped and the pelvis is not yet fit to sustain pregnancy. This might lead to several health repercussions, including pre-eclampsia (pregnancy poisoning), premature delivery, vaginal rupture, fatal gestational hypertension (blood pressure), psychological disorders, repeated abortions…
For the occasion of the International Day of Child Girl, the Lebanese Women Democratic Gathering- RDFL organized a press conference on October 11th, 2017 to launch its national media campaign against child marriage entitled “#NotBefore18 in the presence of around 100 activists, journalists, supporters, representatives of national and international organisations, officials and public figures.
Watch the campaign’s TVC: https://www.youtube.com/watch?v=B4ppdfKH8x8
33 influencers supported the campaign through filming and posting videos for them highlighting the health risks of Child Marriage and the campaign’s main messages. The celebrities engaged included prominent media personnel, actors, singers, political leaders, directors, authors, social activists and religious leaders. Check the celebrities’ messages on the following link: https://www.youtube.com/watch?v=T6-200wjdVQ&t=13s
More than 40 media coverage for the campaign in several national and international TV stations, radios, newspapers and websites. Watch Video: https://www.facebook.com/RDFLwomen/videos/1640934412609290/
Campaign posts gained more than 2 million reaches only on Facebook!
Check campaigns details and reach on the link: http://www.rdflwomen.org/eng/wp-content/uploads/2017/12/RDFL-Child-Marriage-Campaign-Results.pdf